We start website's Search Engine Optimization by reviewing your competitors. Starting with a gap analysis we are able to determine the most sought after keywords and assess them by monthly volume searches.
From here we create perfect URL's and title tags preparing your website for content. Using Latent Symantec Indexing
(LSI) we are able to determine search pattern phrases adding into your content and building the strength of the main keywords while creating additional optimized search terms adding to a wider database. Once content has been positioned our team starts creating alt text, descriptions, and internal links completing the initial on-site SEO.
Once the website goes live
we'll implement the SSL Certificate for customer data protection and a routine full site audit is performed to evaluate the health of your website. This process starts by analyzing all page content, alt text, URL's, title tags, descriptions, and content ratios searching for more on-page optimization opportunities.
The second part of your website's health
is a routine backlinks audit. This process searches for and monitors types of backlinks, associated keywords, and overall strength. Over time some backlinks lose trust with Google by becoming spammy and/or lose Domain Authority (DA). When this happens the backlink becomes toxic to your rankings and particular keyword positions. We remove this backlink by request or disavow though Google preventing any ranking penalties.
The final step in your website's health
is to continually monitor website visibility and user experience. We do this by monitoring speed performance (load time), navigational links, outbound links, current keyword rankings, and the latest organic search term impressions. For the extra edge of search engine performance we continually monitor your competitors positions, keywords, and trends as well.
Each month you will receive
a
comprehensive analytics report keeping you informed and up-to-date with
current rankings, site traffic, backlink status, and overall website health.