Landing Page Optimization
What Is A Landing Page
A landing page is the first page that your traffic entered your website through. This was traditionally your front page. With today's high demand SEO and marketing strategies your front page is no longer the first impression (landing page) your website traffic will see.
Understanding Landing Pages
Making a strong first impression is crucial in today's competitive marketplace. Unlike your website front page, landing pages are designed for specified uses. Often used in campaigns as the first page from a advertisement click, this allows for more specific targeting putting your traffic directly in front of your promotion without any additional clicks. Your individual services or products are placed on a their own page to build optimization and in turn create another door to your website as these click through landing pages are more key specific in the search engine results driving higher rankings.
Promotional Landing Pages.
Promotional landing pages are designed to generate a quick sale or lead by offering an incentive for a specific product or service. Having an effective landing page in online advertising is crucial for direct information expanding on the service or product information to the consumer helping make an informed decision and completing the sales conversion.
SEO Landing Pages.
Designed to build up organic search engine rankings. These internal website landing pages are used across services and products to create additional doors into the website through driven keyword optimization and proven techniques to increase exposure driving organic search results for a specific criteria of business.
Trijour's Social Experiment
The business of the Internet is split up into several discrete fields of study and enterprise that are actually inextricable from each other. Designers, marketers, and SEO experts consider themselves separate entities, but the truth is that a decision made in one part of the web team will affect every other aspect as well. An instructive example is the relationship between user experience, or UX, and search engine optimization, or SEO.
Know your campaign objectives, do the research, set your goals, and be ready to make adjustments.
This website uses cookies to create a better user experience. See our Privacy Policy
Trijour Media Design takes pride that we're locally owned Kansas City, MO. web design company. We're building responsive website designs for Kansas City, St. Louis, all of Missouri, and across this great nation. As an SEO company we are dedicated in building your search engine rankings through on-site and of-site search engine optimization. Keeping our online services in-house saves time and money.