Latent Symantec Indexing
SEO Strategy Booster
With the ever changing search engine algorithm updates SEO can become a slippery slope. For search engines to understand your website each page needs to have a clear contextual layout. The topic is created through URL's, page titles, page descriptions, and headers. This sets the stage for the main keywords. To build ranking strength in these keywords the content needs to support the topic while emphasizing on the main keywords.
Just adding the same keyword(s) throughout the content does not constitute proper on-page SEO. In fact, using the same keywords is known as keyword stuffing and can get a website penalized in rankings. The best remedy for this, in conjunction with informative content, is the use of Latent Symantec Indexing (LSI).
What Is Latent Semantic Indexing?
Latent semantic indexing is a mathematical technique known as singular value decomposition (SVD). Search engines use this concept to discover particular patterns within the content and the relationships to the keywords. Using the LSI algorithm matrix we are able to determine the current search phrases, volume of searches, and value in specific areas of a state or country.
Want to know what your current LSI keywords are? Try using Google Search Console. This may help you understand the concept by seeing them first hand. Just click on the Performance tab
and then scroll down. You will see the latest on Google's keyword indexing for your website. If these aren't the words you need to drive in more traffic then your website needs to be evaluated and updated to build the right rankings for better traffic.
Content Is King
Rich content is required for search engine optimization. The more fresh content one can continually provide the better, in most cases. Consumers stay well informed in today's marketplace and generally want all their questions answered before making a decision. Much like you're reading this information to base your decision.
Informative content is paramount but there are some rules that should be followed for a better user experience.
- Keep writing to the information only without overfilling just to have more content.
- Not everyone is a scholar. Keep writing between 9th and 12th grade reading levels.
- Not everyone knows the terminology of your industry. Include definition links to industry terms.
- Content navigation. If a word or phrase is relevant to another page that helps the readers clarity, link it.
Once all the web pages have been completed by creating a great user experience through content, layout, navigation, and visuals, it's time to start a blog. Blogs are a great way to keep up with the latest and freshest content. Continue the same LSI concept keeping your blogs at a recommended minimal level of 1000 words nd never less than 500 words. Use social platforms for smaller content articles.
Note: Keep your website running smoothly and optimized with our on-page services.
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Trijour Media Design takes pride that we're locally owned Kansas City, MO. web design company. We're building responsive website designs for Kansas City, St. Louis, all of Missouri, and across this great nation. As an SEO company we are dedicated in building your search engine rankings through on-site and of-site search engine optimization. Keeping our online services in-house saves time and money.