At the moment, the World Wide Web houses a whopping two billion
websites. Granted, only 10% of these are active sites. But that's still a staggering 200 million websites!
That's why it's so easy to get lost in the web. Especially if your site looks like any other website.
Keep in mind that 99.2% of all businesses
(more than 250,000!) in Kansas are small businesses like yours. Now, surveys say that on average, 70% of SMBs
have websites. That means in Kansas alone, there may be about 175,000 business sites!
All these stats should already tell you that you need a professional web design company. Because a professionally-crafted website is key to gaining an advantage over the competition.
The question is, why exactly should you spend money on these professional services? What do expert web designers bring to the table?
We've rounded up five of the top reasons, so make sure you keep reading!
1. A Professional Web Design Company Is Key to a Website as Unique as Your Brand
Throughout history, Kansas City has ranked as one of the best cities to start a business. In fact, a recent survey showed that KC is the 10th best city
in the U.S. for entrepreneurs.
Indeed, all that means Kansas City has a great and balanced economy. However, that also means you've got more competition to deal with than other cities in the country.
Take the city's restaurant industry for instance. In 2016 alone, there were 72 new food establishments
that opened its doors to the public.
Our point is you need to brand yourself online as best as you can to get ahead of the competition. One way to do that is to make sure your website is as clear as your brand's mission and vision. Remember, your brand is unique, so it shouldn't look like any old and boring template.
Web design experts can transform what's unique about your brand into visual elements. They'll use design elements that'll make your site easy to distinguish from the rest.
2. They Let You Focus on Your Business and Not Only Your Website
Picking a domain (the website of your to-be-built website) already takes time. Since your domain name is your online brand name, you need to be very careful in making your pick.
However, you also need to consider your potential visitors' web search behaviors. No one wants to type a lengthy web address, nor do they want to type in a lot of numbers or special signs.
That's why you need to stick to a short, yet easy-to-remember domain name. It should be memorable and relevant to your brand.
This process alone of picking a domain can already take hours, if not days of your precious time. It doesn't even include the time creating each web page. Or the time you need to spend to ensure they feature top-notch quality content.
Keep in mind that your web pages only have about 10 to 20 seconds
to hold a visitor's attention. If your site isn't interesting and informative enough, your visitors are sure to leave your site.
That's why having an expert website designer on your team is important. That way, you'll have a pro taking care of the entire process of creating and designing a stand-out website. A site that isn't only one-of-a-kind, but also easy-to-navigate and full of quality content.
3. They Can Ensure Your Website Is Mobile Friendly
77% of the U.S. population
now own a smartphone. That's an impressive growth of 42% from 2011. In fact, there are now more people who own a smartphone than a laptop or computer.
No wonder, then, that more than half
(57%!) of web traffic in the U.S. now comes from mobile devices! Most of that is from smartphones, although tablets also contribute to the traffic.
Either way, these figures already tell you that your site should be accessible via mobile. In simpler terms, you need a mobile-friendly website.
Now, keep in mind that websites work differently on mobile phones than on desktops or laptops. If your site isn't designed for mobile standards, your pages won't appear right on a smartphone. Parts of it may become cropped, content will become a jumbled mess, you get the gist.
All of these things are sure to lead to your web pages not giving you a satisfactory conversion rate. Worse, it can lead to a 75% loss of potential customers!
That's right. Three-fourths of consumers
nowadays want the websites they visit to be mobile friendly. That's why mobile-friendliness is now one of the 200+ Google ranking factors.
The good news is, reputable web design services have this area covered too. Skilled and talented web designers are also masters in creating mobile friendly sites.
With their expertise, you can rank better on search engines. That then gives you more opportunities to convert.
4. They Know Which Design Elements Work and Which Ones Don't
There's so much that goes into website design, and the way it looks and feels is only the tip of the iceberg.
However, color scheme alone can already make or break your site. The same goes for how you arrange whatever your site contains. Even the type and size of font you use for your content can influence what visitors decide to do next!
Granted, you should base all these design elements on your brand's uniqueness. But you also need to consider your audience and how they'd respond or react to your choices. That said, you need to also do market research to find out which elements best suit your would-be visitors.
Again, all that will take a lot of your precious time. So why not delegate the task to those who already know what to do?
Expert web designers have insider info on what works and what doesn't. They can even help you with the market research!
5. They'll Ensure the Cost of a Professionally-Designed Website Is Worth It
Not all cheap websites are bad. But like almost everything else, you get what you pay for when it comes to website design.
Put yourself in the shoes of your potential visitors. How would you react to visually-unappealing design and broken pages (think 404 errors)? Most likely you'd make your exit ASAP, right?
But those are only two of the other risks associated with cheaply-made websites.
Now, think of all the statistics we mentioned above. All those should already tell you how vital a professional-looking website is.
Again, your website is the online representation of your brand. That's why you want it to be as great-looking and functional as possible. Professional web designers can deliver all that and more.
Online Branding the Right Way
There's no question about it. A professional web design company can take your website to a whole new level. You need their services to attract the attention of the 77% of Americans
who are daily Internet users.
So, don't put off your amazing-looking website any longer. Once you're ready to invest in a website that can give you good returns, connect with us.
