Blog Post

The Makings of a Successful E-Commerce Site

Jun 23, 2017

Many entrepreneurs are turning to e-commerce

ecommerce websites

E-Commerce is the way of the world now. If a business doesn’t have a strong online presence, it may suffer and even go out of business. Many entrepreneurs are turning to e-commerce as a way of becoming their own bosses and building up their companies. But there is also a lot of competition out there and the only way to make it in this online business world is to have a successful e-commerce site.

Do your research

Before starting your e-commerce site, make sure you do your research on the type of business you wish to have, the products you wish to sell, and the services you will provide. Be sure to look at your competition. You may want to tweak your products or services if there are too many others doing the same thing as you. Look at your competition’s websites and see what they have in common; things you like and ways you can incorporate these things while making them your own.

Choosing a host

The site you build and use is the most important (other than product and service of course) aspect for your e-commerce business. Make sure you have a secured domain name that includes the name of your business to make it easier for people to find. When looking for a host for your e-commerce site, don’t let the price be the main factor for choosing. You will need a site that is user friendly, free of ads, and has little to no down time. Research the different hosts and read the reviews before choosing.

Design and appearance

Your e-commerce site is the first thing potential customers will see when they land on your page. It will need to stick out and capture their attention from the start so that you can keep them on the site to shop and buy your products or services. A site that is too busy or takes too long to load will discourage visitors and you will lose potential sales. A site that looks like it was just thrown together will not install confidence in what you have to offer. Make sure your e-commerce site is professional and user-friendly.


Marketing and pricing

After the site, the most important thing for a successful e-commerce site is to have a great marketing strategy in place and comparable prices. If no one knows about your products and services, they won’t be able to buy them. A good marketing campaign includes frequent posts and updates on social media sites. Make sure your business has dedicated social media sites such as Facebook, Twitter, Instagram, LinkedIn, and others. A successful e-commerce site will have an active blog with relevant and interesting information. By making regular posts on social media and at least three blogs a week, your e-commerce site will be growing in viewers as well as ranking in search engines. Lastly, having competitive prices will bring return customers while attracting new customers.

ecommerce websites
By Christopher Finley 28 Dec, 2018
As more and more people transition to using the Internet primarily on their phones, websites that offer apps have become the biggest destinations for these mobile users. And the most popular among these sites are social media platforms.
By Christopher Finley 10 Dec, 2018
You may think there’s no way to add to your customers’ ranks without spending more money on marketing. But the fact is that there are forms of marketing that have a much higher ROI than others. If you’re focusing all of your resources on marketing techniques that don’t result in actual leads or sales, you’re doing it wrong.
By Christopher Finley 22 Nov, 2018
Great web design is a big reason startups succeed. Read on to learn the top 5 web design tips for startups.
By Christopher Finley 24 Oct, 2018
Hiring a professional web design company in Kansas City can help take your company to the next level. Read on to learn why you should hire one.
By Christopher Finley 21 Oct, 2018
Running a successful business requires a certain amount of thrift. You might reason that if you have a quality product, people will look past a cheap website—but that’s not the case. Customers look at your website as a representation of your business, like your storefront.
By Christopher Finley 28 Sep, 2018
Are you looking to hire a web design agency? If so, read on to learn what to ask to find the best web design agency in Kansas City.
By Christopher Finley 24 Sep, 2018
A good website has become a key element of a successful business. In many cases, a website can make or break a business, fueling profits and building customer relationships if it’s executed well, discouraging potential clients and wasting money if it’s run poorly.
By Christopher Finley 19 Sep, 2018
The web design and web marketing fields have both become single-mindedly focused on one goal: maximizing conversions. That means turning people browsing your site into paying customers, and it’s the number-one desired outcome, the thing you ought to be planning everything else around.
By Christopher Finley 09 Sep, 2018
There are many layers in developing  a website.  Here we'll brush over a few of those layers to help with  little better clarity and understanding of what it takes in front of and behind the scenes of website development.  We'll dive into appearance, SEO, navigation, automated marketing, and overall user experience.
By Christopher Finley 29 Aug, 2018
Although SEO is a rapidly evolving field, some things remain constant. One of them is the need to build links, establishing connections between your site and others that boost your ranking in Google’s search results.
More Posts
Share by: