The Top 5 Biggest Trends in Website Design for 2017

The goal of any e-commerce website is to lead its’ visitor to make a purchase on the site. To have this effect, the web design should have its own unique character that tells a story. Whenever designing an e-commerce site, the main principles of design and user experience must be taken in consideration. The website should not only be attractive and use the right color combinations, it also must be user friendly and fun to use. In addition, a well-organized website ensures that visitors find what they are looking for and can complete the purchase.

The most successful e-commerce websites follow the latest trends in website design. Below are this years’ biggest trends in web design:

Responsive Layout

For the several past years, more and more websites have jumped on the responsive theme bandwagon. The reason is simple: users want a seamless experience whether they are on a computer, tablet, or mobile phone. They want to be able to access as much information as possible without leaving the page they are on. And of course, today’s user prefers embedded videos as opposed to linked ones. Besides from being appealing to look at, a responsive website also has many user experience benefits as well.

Redesign your Site with a Bigger Background

When it comes to the front-page of the website, companies are implementing bigger and bigger background images. Many companies (PayPal is a great example) have even started to incorporate small video backgrounds that help to engage the visitor and give their website more character. Companies are quick to use images because images tell a story. The more convincing the story that a business tells, the more likely they are to convert a visitor into a customer.

Long Scrolls

Long scrolling has become a must-do for any website designer. The rising popularity of long scrolling can be attributed to the standardization of mobile websites and Facebook’s endless timeline. Long scrolling can offer many benefits to companies that choose to implement it. This web design trend allows websites to use more visuals to tell a better story and permits easier navigation. Many experiments and studies have been done that show whenever there is long scrolling on a site, user tend to spend more time browsing.

Get Rid of the Clutter

Many beginner web designers tend to clutter their sites with images and text, trying to achieve the three trends we mentioned above. However, long scrolling, large images, and responsive themes are only effective if they are accompanied by a clean, clutter-free design. A simple, yet powerful, trick many web designers use is to hide menus by making it a dropdown.

Care-free browsing experience

Long load times can kill any website no matter how well designed. Nobody likes to wait for a website to load, and even if a visitor sticks around long enough for your front-page to load, he or she is much less likely to continue to the next page. Ensuring that your website is fast and easy to navigate can help you keep more visitors from leaving.

In Conclusion

The above trends are the principle building blocks for many websites that are in the works right now or will launch later in the year. To find a balance between the aspects of web design that we have discussed might seem rather difficult. After all, it takes a carefully designed website to turn a curious visitor into a loyal customer. However, taking into consideration these five trends, will help any website look like it is suited for e-commerce in 2017.